<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.collectivematter.co/thoughts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-14</lastmod>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/beyond-doom-drive-real-adoption</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ddf3653e-2a7b-452b-95ae-8f126e802000/Anne-Marie_Brouillette_montreal.jpg</image:loc>
      <image:title>Thoughts - Beyond Doom &amp;amp; Guilt-Trips: How Do We Drive Real Adoption of Better Behaviours and Solutions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/1762272692686-7D7PO7TJQE4MBWUB32MO/ashley-chow-EEeviclWp_c-unsplash.jpg</image:loc>
      <image:title>Thoughts - Beyond Doom &amp;amp; Guilt-Trips: How Do We Drive Real Adoption of Better Behaviours and Solutions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/1762393573761-6H52UOA7FYRXIMOE2XH7/allison-saeng-5KJLZfeMsv4-unsplash.jpg</image:loc>
      <image:title>Thoughts - Beyond Doom &amp;amp; Guilt-Trips: How Do We Drive Real Adoption of Better Behaviours and Solutions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/sustainable-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/d47b0921-c0f5-4663-a9b0-ff75af2ccfea/Anne-Marie_Brouillette_montreal2.jpg</image:loc>
      <image:title>Thoughts - What Is Conscious Marketing? (And Why It Matters)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/56cacc19-e97d-4a46-b300-4271c3552a63/gustopo-galang-GQIRstZ41kY-unsplash.jpg</image:loc>
      <image:title>Thoughts - What Is Conscious Marketing? (And Why It Matters) - Make it stand out</image:title>
      <image:caption>Gustopo Galang</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/99d35ab6-a38a-4615-944e-56bb48e7dfa6/Screenshot+2025-09-29+at+10.45.15%E2%80%AFAM.png</image:loc>
      <image:title>Thoughts - What Is Conscious Marketing? (And Why It Matters) - Make it stand out</image:title>
      <image:caption>On September 24, 2025, it was officially announced that the ocean acidification boundary had been crossed, marking the seventh of nine planetary boundaries breached. We’re nearing the high‑risk zone for irreversible, irreplaceable damage; adopting a future‑fit framework now is essential.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/657b8b77-bba6-41eb-bf0e-310f7a885129/getty-images-eGkiTUX_YV8-unsplash.jpg</image:loc>
      <image:title>Thoughts - What Is Conscious Marketing? (And Why It Matters) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/fe87805c-1286-4eed-8799-56571f41f0dc/allison-saeng--QAirbHllhs-unsplash.jpg</image:loc>
      <image:title>Thoughts - What Is Conscious Marketing? (And Why It Matters) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ce3ff123-7d16-4e36-8795-e9d5f7fab9ae/collective-matter-guide-co-create.jpg</image:loc>
      <image:title>Thoughts - What Is Conscious Marketing? (And Why It Matters) - Make it stand out</image:title>
      <image:caption>Conceptual framework adapted from Victoria Hurth, ‘Characterising marketing paradigms for sustainable marketing management, 2017.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/344f303d-8ea4-4215-a25d-617eb32a4f7b/collective-matter-Sustainable-marketing_stats-1.png</image:loc>
      <image:title>Thoughts - What Is Conscious Marketing? (And Why It Matters) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Sustainable+Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Social+Sciences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Testimonials</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/News</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Partnerships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Ongoing+Projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/thoughts/category/Conscious+Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-07</lastmod>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/comment-encourager-ladoption</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/1762272692686-7D7PO7TJQE4MBWUB32MO/ashley-chow-EEeviclWp_c-unsplash.jpg</image:loc>
      <image:title>Idées - Au-delà de la culpabilisation et du fatalisme : comment encourager l’adoption réelle de meilleurs comportements et solutions ? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/1762393573761-6H52UOA7FYRXIMOE2XH7/allison-saeng-5KJLZfeMsv4-unsplash.jpg</image:loc>
      <image:title>Idées - Au-delà de la culpabilisation et du fatalisme : comment encourager l’adoption réelle de meilleurs comportements et solutions ? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/marketing-durable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/d47b0921-c0f5-4663-a9b0-ff75af2ccfea/Anne-Marie_Brouillette_montreal2.jpg</image:loc>
      <image:title>Idées - Qu’est-ce que le marketing conscient? (Et pourquoi c’est important) - Make it stand out</image:title>
      <image:caption>Rédigé par Anne-Marie Brouillette</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/56cacc19-e97d-4a46-b300-4271c3552a63/gustopo-galang-GQIRstZ41kY-unsplash.jpg</image:loc>
      <image:title>Idées - Qu’est-ce que le marketing conscient? (Et pourquoi c’est important) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/99d35ab6-a38a-4615-944e-56bb48e7dfa6/Screenshot+2025-09-29+at+10.45.15%E2%80%AFAM.png</image:loc>
      <image:title>Idées - Qu’est-ce que le marketing conscient? (Et pourquoi c’est important) - Make it stand out</image:title>
      <image:caption>Le 24 septembre 2025, il a été officiellement annoncé que la limite de l’acidification des océans avait été franchie, marquant la septième des neuf limites planétaires dépassées. Nous approchons de la zone à haut risque de dommages irréversibles et irremplaçables ; il est essentiel d’adopter dès maintenant un cadre future‑fit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/657b8b77-bba6-41eb-bf0e-310f7a885129/getty-images-eGkiTUX_YV8-unsplash.jpg</image:loc>
      <image:title>Idées - Qu’est-ce que le marketing conscient? (Et pourquoi c’est important) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/0cd943ee-ef95-40bc-b812-363b06307a13/Artboard+4+copywhite.png</image:loc>
      <image:title>Idées - Qu’est-ce que le marketing conscient? (Et pourquoi c’est important) - Make it stand out</image:title>
      <image:caption>Conceptual framework adapté de Victoria Hurth, ‘Characterising marketing paradigms for sustainable marketing management, 2017.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/24f0d17b-dcb6-4dd3-9455-d38164ff015e/Artboard+3+copywhite.png</image:loc>
      <image:title>Idées - Qu’est-ce que le marketing conscient? (Et pourquoi c’est important) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/Partenariats</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/Nouvelles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/%C3%89conomie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/Innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/Marque</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/Projets+en+cours</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/Sciences+Sociales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/T%C3%A9moignages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/Marketing+durable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/idees/category/%C3%89v%C3%A9nements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.collectivematter.co/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/52c07a65-3602-4d03-84af-6ad83e275586/7137-15.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/949d8d1e-eabf-4cf9-8eb3-e0f86759478a/Carla.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/4fb0d60e-ed62-42c6-80a6-578d3818022a/DSCF2768.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/96a62153-caaa-4a9c-9e7f-a7f5771e0fcd/Mel.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/a7b220b8-ebe5-47d0-bb53-0f04bd3315bc/CecileTousignant.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ef5147f4-809b-4076-b2f5-7f2307300173/amos8067.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ef5abbfe-d38f-4988-b45d-69560dd3053a/visagesregionaux-christina-marziale-368x368.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/3207bf95-9476-4795-bf36-0dc8482deec2/lucie.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/0920d7ca-e7c0-40ce-92e6-b5edf76f0bad/zdenek-machacek-dYh0sZ1D05M-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/6fdb4687-8e46-453c-a138-97e38fe79181/rob-curran-sUXXO3xPBYo-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/e6dedb98-6d5a-41e2-8066-5e8292e806d8/eugene-golovesov-JOkC1KgwXnI-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/b0df0cf7-8222-49aa-bedc-85f8000b5327/tim-mossholder-b0JWb0ci78k-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ebd25e4d-e30e-4268-ac26-f09c0d2a5ac8/CM-intro.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/b6c40058-4ca2-4186-8286-6be99fe6095a/brand-conception.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/488675fb-1b12-4be7-8ca4-a58e2c7df6b4/7137-15.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/b887b53d-dfb9-4838-9c73-d7228d545e26/ruan-richard-rodrigues-ycJIDbg445s-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/49b34b2d-d4bc-49b4-a566-4d78642b5f46/pawel-czerwinski-vYnjAMo8DY8-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/a1ef65aa-92d0-48ab-91d5-d1615f0e7ebc/Logo_UdeM-blanc-RVB.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/4c6bf5d0-c083-4570-9a43-4381c3ac163f/ASPQ_blanc-300x115.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/829e2211-2559-4357-b4e6-194cf840cca2/TFF%2BLogo-blanc.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/6f59f9ea-4b18-4d03-8dd3-b15798463c3b/LOGO_innocap_rgb_White.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/bfb75d04-8ff0-4831-b868-8fa9466c0f2e/FONDS_FTQ_BLANC_transparent_png.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/fe527be6-b875-45a2-81e6-6a4401cdea67/LOGO-DECATHLON-1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/c490dc22-2036-406b-83aa-82050abb1c8e/symbio.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/c25c44df-e28e-454e-b1d0-7f0413e424cf/Pomerleau-logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/73ae2224-e945-4f42-907d-34ee7546ace1/Oatbox-New-Logo-space_Plan_de_travail_1_copie_844x.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/9659f9cb-fcfa-40db-a624-9fccb102d3ca/AGAC-Logotype_NB.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/892523c1-95fc-47b4-9a6b-0fa5114e40c1/JCCM_Logotype.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/8522af1f-1bbe-47bf-9e36-39d35b2ee0dc/tst.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/accueil</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/b887b53d-dfb9-4838-9c73-d7228d545e26/ruan-richard-rodrigues-ycJIDbg445s-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/49b34b2d-d4bc-49b4-a566-4d78642b5f46/pawel-czerwinski-vYnjAMo8DY8-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/9659f9cb-fcfa-40db-a624-9fccb102d3ca/AGAC-Logotype_NB.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/73ae2224-e945-4f42-907d-34ee7546ace1/Oatbox-New-Logo-space_Plan_de_travail_1_copie_844x.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/a1ef65aa-92d0-48ab-91d5-d1615f0e7ebc/Logo_UdeM-blanc-RVB.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/4c6bf5d0-c083-4570-9a43-4381c3ac163f/ASPQ_blanc-300x115.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/829e2211-2559-4357-b4e6-194cf840cca2/TFF%2BLogo-blanc.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/6f59f9ea-4b18-4d03-8dd3-b15798463c3b/LOGO_innocap_rgb_White.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/bfb75d04-8ff0-4831-b868-8fa9466c0f2e/FONDS_FTQ_BLANC_transparent_png.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/fe527be6-b875-45a2-81e6-6a4401cdea67/LOGO-DECATHLON-1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/c490dc22-2036-406b-83aa-82050abb1c8e/symbio.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/8522af1f-1bbe-47bf-9e36-39d35b2ee0dc/tst.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/c25c44df-e28e-454e-b1d0-7f0413e424cf/Pomerleau-logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/892523c1-95fc-47b4-9a6b-0fa5114e40c1/JCCM_Logotype.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/a-propos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/52c07a65-3602-4d03-84af-6ad83e275586/7137-15.jpg</image:loc>
      <image:title>À Propos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/949d8d1e-eabf-4cf9-8eb3-e0f86759478a/Carla.jpeg</image:loc>
      <image:title>À Propos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/4fb0d60e-ed62-42c6-80a6-578d3818022a/DSCF2768.jpg</image:loc>
      <image:title>À Propos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/96a62153-caaa-4a9c-9e7f-a7f5771e0fcd/Mel.jpg</image:loc>
      <image:title>À Propos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/a7b220b8-ebe5-47d0-bb53-0f04bd3315bc/CecileTousignant.jpeg</image:loc>
      <image:title>À Propos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ef5147f4-809b-4076-b2f5-7f2307300173/amos8067.jpg</image:loc>
      <image:title>À Propos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ef5abbfe-d38f-4988-b45d-69560dd3053a/visagesregionaux-christina-marziale-368x368.jpeg</image:loc>
      <image:title>À Propos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/3207bf95-9476-4795-bf36-0dc8482deec2/lucie.jpeg</image:loc>
      <image:title>À Propos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/0920d7ca-e7c0-40ce-92e6-b5edf76f0bad/zdenek-machacek-dYh0sZ1D05M-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/6fdb4687-8e46-453c-a138-97e38fe79181/rob-curran-sUXXO3xPBYo-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/e6dedb98-6d5a-41e2-8066-5e8292e806d8/eugene-golovesov-JOkC1KgwXnI-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/b0df0cf7-8222-49aa-bedc-85f8000b5327/tim-mossholder-b0JWb0ci78k-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ebd25e4d-e30e-4268-ac26-f09c0d2a5ac8/CM-intro.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/7755849c-85f8-45a9-9bb3-28ba24c6ea52/roue-fr.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/7e4a8293-e7e0-44d5-9c8c-ad0c49be812b/7137-15.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/a7b220b8-ebe5-47d0-bb53-0f04bd3315bc/CecileTousignant.jpeg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ef5abbfe-d38f-4988-b45d-69560dd3053a/visagesregionaux-christina-marziale-368x368.jpeg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/ef5147f4-809b-4076-b2f5-7f2307300173/amos8067.jpg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/52c07a65-3602-4d03-84af-6ad83e275586/7137-15.jpg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/4fb0d60e-ed62-42c6-80a6-578d3818022a/DSCF2768.jpg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/96a62153-caaa-4a9c-9e7f-a7f5771e0fcd/Mel.jpg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/3207bf95-9476-4795-bf36-0dc8482deec2/lucie.jpeg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/949d8d1e-eabf-4cf9-8eb3-e0f86759478a/Carla.jpeg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/work/cdrin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/feb46559-82ba-439c-8a9f-6b64b6da553f/CDRIN_LOGO_DESC-BEIGE.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/5c7ea937-b50b-4e76-8aed-585bec89ca32/2024_06_18_RWK_M_03_CAM_7.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/06f3b2c8-0279-4601-8f7f-764757edb0f4/CDRIN_LOGO-BLANC.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/4d4b0792-9172-4191-aa50-4191188f28fb/CDRIN_LOGO_DESC-white-EN.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/cb823536-5461-4324-b287-4881baec70ca/MM_IndoorPoster_IP-G-08.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/da654f0f-784d-41c9-8716-4a94334e3481/2024_06_18_RWK_M_03_CAM_1-1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/d0af652b-5611-483b-903e-4faaf78c757a/1_3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/2dff0792-809a-4f2d-8f40-66b7794e554e/b88aed7a-74c0-4f0c-b351-a00d8f5181b2.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/86cf25fc-644d-466d-8972-bd4f241bc7e2/aa8adc87-b03f-4808-8f7a-511266983a8a.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/c63b3751-e3ed-4c5c-9d18-0aae22b2390a/ToteBag02.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/work/myni</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/92662707-ed98-4fff-87f6-e818ae93c830/old-design.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/05202b89-badf-4adc-8df6-e1200c66ac1a/Firefly-Type-in-the-form-of-soap-bubbles</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/2245f788-c649-4283-9b99-69252a5de1a8/MYNI_logo-principal_petit-noir-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/7ff67d32-94bf-41ab-adcc-aadc4e74d5b0/story-1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/62b9a3df-cef9-410d-8851-ffb32ab6fb54/myni-pouches.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/68136ec6-fc50-4d3a-9f10-8263d19e71b7/BOITE_Emballage-sachets-B.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/c651b2cc-86da-4da5-a7d9-102c92b0f3e8/sachet.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/93fa3d8d-48cd-4962-8186-0ff0763677b5/icons-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/89589243-e5a1-4c78-be35-9396719bbadf/icons.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/2ff47d7a-b897-4e81-a012-b95826d01c3f/face.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/7d04f20a-f8da-4876-855f-18ab3c603490/myni-new-logo-white.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/0bb35f4f-563c-47e8-a322-b1906f893f95/MYNI_symbol-marque_petit-blanc-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/b4f3586c-0e02-440f-94ea-89002e0f9bd5/foam.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/06d69484-d6b0-4239-bf25-954a3cec1623/7a79be247ec10287a73bcd2d22a408a6.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/6b22f4d0-14ba-4d7f-a44e-3a22b9383bc3/a5b67221d6618e5c82b0274ed2bc0b72.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/714b4b61-5354-4de3-83d3-77c20ea04bad/STORY-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/f06ca6f6-c159-4796-a423-06c8f5bbe156/Artboard-64-copy.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/3fa768b3-8994-4a76-9159-0a483232bfe0/Artboard-63.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/b90b3464-eec3-4109-b617-2a1904ac3262/Artboard-64-copy-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/43a1ebaf-47ad-4c42-8614-689675407523/Artboard+61.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.collectivematter.co/work/investi-fund</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/fd6e36d9-c245-41e5-96fd-24b358f53ba7/Artboard+7.png</image:loc>
      <image:title>Our Work - The Investi Fund • B2B2B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/3fbee79a-a0f9-4e8d-8206-e3dad289a0dc/Artboard+3.png</image:loc>
      <image:title>Our Work - The Investi Fund • B2B2B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/1715894014535-XQUXBG4TUVUXOWPDAOTV/cocarde.jpg</image:loc>
      <image:title>Our Work - The Investi Fund • B2B2B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/8c23eedd-bf9f-405d-ba7a-c1a1f97bfe73/Comp-2.gif</image:loc>
      <image:title>Our Work - The Investi Fund • B2B2B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/dc5e1634-baae-4017-86f6-c6d6dc4bebf3/Artboard+5.png</image:loc>
      <image:title>Our Work - The Investi Fund • B2B2B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/f393c732-5c54-4610-be8d-fcbba820495e/Artboard+6.png</image:loc>
      <image:title>Our Work - The Investi Fund • B2B2B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/f950b981-949d-4223-ac0a-d3b951065b94/design-system.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/24e7430a-e98f-49ce-9102-a932c0b34766/2024-02-21_Photo+Joelle+Simard-Lapointe_Finance+Montre%CC%81al_16.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/46393f09-6ddb-45a2-819d-fcf2fa006c59/02_INVESTI_Pre%CC%81sentation.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/12b70b6c-9816-4014-8651-e5607616b702/Laptop-investi.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6446c67b8d0e044dd979b3a4/909c6e75-f354-42bc-971d-2067921487a1/Mockup-investi.png</image:loc>
    </image:image>
  </url>
</urlset>

