MATTER

Building Brands, Capabilities & Movements That Matter

We believe that design and creativity should have a positive impact beyond aesthetics. By combining creativity and sustainability, we support organizations committed to positive impact by bringing their brand to life.

Whether you want to revitalize your brand, build your internal capabilities, launch a campaign, or shift towards responsible entrepreneurship, our flexible model adapts to your needs, maximizing every investment.

Abstract blue and white marbled pattern.

Branding

Communications

Campaigns

Go-to-market

Conscious Marketing

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Branding ♺ Communications ✿ Campaigns ∑ Go-to-market ⤴ Conscious Marketing ᥫ᭡

Our Services

Shaping Brands for a Net Positive Economy

Our collaborative approach focuses on building strong brand strategies rooted in your core commitments and clear guidelines that align your teams around a shared vision. Because innovation goes hand in hand with change, we also offer a suite of internal capability-building workshops designed to foster alignment and support co-creation from within.

We specialize in brand creation and the development of authentic campaigns that tell your story, reflect your mission, and bring your core values to life.

Through conscious marketing, we support our clients in integrating sustainability into their operations in a natural and meaningful way. Our vision is to make sustainability a natural part of every brand and business, not a side quest.

Our ambition? An economy where doing good is good business.

    • Brand Strategy

    • Audience Definition & Behavioural Analysis

    • Conscious Marketing Framework (Read more about this here)

    • Brand Naming

    • Brand identity System (Branding: Visual + Narrative)

    • Responsible Communications(Anti-greenwashing, purpose-washing, etc.)

    • Brand awareness Campaign 

    • Behavioural Change Campaign

    • Advocacy campaign

    • Photo and Video Production

    • Website development

    • Branding 101
      Discover the fundamentals of brand identity and learn how to create authentic, lasting connections with your audience.

    • Conscious Marketing Training
      Redefine marketing as a force for good, we assess with you whether your business or brand is purpose-driven and identifying the gaps to fill in order to achieve that alignment: spanning operations, messaging, branding, and strategies. Wherever a brand stands in its journey, the goal is to ensure authentic communications and avoid any form of washing.

    • Sustainable brand management mentoring

    • Branding for Trust and Adoption

      A workshop dedicated to organizations offering positive-impact solutions, aimed at building an authentic brand and encouraging the adoption of their responsible innovations. We favor a conscious marketing approach focused on creating value and respecting all stakeholders—far from extractive practices.

    • Co-creation Innovation Design Lab
      A hands-on session to unlock your team’s creative potential. This workshop blends ideation with actionable tools, focusing on eco-design principles and innovative solutions to address current challenges while fostering growth and adaptability.

CLIENTS

They are shaping tomorrow

Through a sustainable finance Fund, low-carbon home & personal products with non-toxic solutions, or pushing the boundaries of creativity in research and development.

Our Collective Backstory

Our experience is vast & was enriched by collaborating with these organizations.

Black background with white text reading 'Université de Montréal' and a stylized 'U' logo.
Logo of ASPQ, the Quebec Public Health Association, featuring a stylized sun with rays and the organization's name in bold letters.
Logo of Trottier Family Foundation and Fondation Familiale Trottier
Logo of Innocap
Logo of Fonds de Solidarité FTQ, featuring a stylized arrow pointing upward and text in French.
Decathlon logo
Close-up of the Symbio H T logo on a black background.
Black and white graphic with the text 'POMERLEAU' in bold uppercase letters.
oatbox logo
The image features large white letters 'A G', 'A C', and a large gray ampersand '&' on a black background.
Bold white stylized text displaying the words 'JCW' on a black background.
Graphic of the London Underground logo in black and white.
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FIND OUT MORE

Take matters in your own hands, let’s talk.

Take matters in your own hands, let’s talk.

contact

We are always on the lookout for clients, partners or independent talents who share our passion.